Thoughts, Tips & Tactics
After more than two decades in the media, marketing, advertising and agency world I’ve seen a lot of really cool and creative campaigns. I’ve also seen a lot of situations that are complete head scratchers (insert picture of your dog looking up at you with that quizzical look and head tilt like, huh?).
Sometimes it’s as simple as watching TV and wondering why a company spends a small fortune buying hours of advertising slots, and then runs the exact same creative over and over and over until you are to the point that you can’t take it anymore and change the channel every time that same commercial runs.
On a more local level when it comes to community advertising, it’s the business owner who works like a farmer from sun up to sun down to make a buck, but has no real plan on how to reinvest that hard earned dollar back into the business, only to be convinced by a high-pressure salesperson that their product or service is the magic bullet and secret sauce all wrapped up into one. And then they lay the ‘close’ on you to make a decision on the spot. Next one to talk loses, right?
If you are making marketing decisions on the spot, without a sound strategy and expert knowledge from an independent source trying to help you instead of sell you, you are probably throwing money away. Your hard earned money!
If you are ready to start being proactive rather than reactive, give me a call and let’s talk.
Ready, Aim, Fire sounds a lot better, doesn't it?
I've been called a storyteller, and my journalism degree from the University of St. Thomas is something that I enjoy leaning on to tell a story in print every now and again. I guess this is where and why I keep my pencil sharp.