Thoughts, Tips & Tactics
I recently met with a business owner that had a similar story to many other individuals that I have met with. This particular person was focused on a marketing plan that was not diversified and heavily focused in antiquated areas. So I asked the question: ‘Have you ever gone to a Chevy dealership and drove off in a Ford?’
Of course you haven’t, because the salesperson at the Chevy dealership is going to do everything they can to sell you the Chevy. Even if they knew the Ford – or any other make - was the right vehicle for you, they don’t have it to offer, but know you need a vehicle and are going to do everything they can to sell you the Chevy, regardless if it’s the right fit. Pretty obvious, right?
Well the same can be true when it comes to marketing your business. A television salesperson is not going to recommend you buy a billboard along the freeway, nor is the billboard person going to recommend using your budget for a bunch of commercials during the big game this weekend. Do you think the print ad sales person is going to recommend a Facebook ad campaign and to allocate a large percentage of your budget to Google Ads? Of course not.
The best part of having an independent evaluation of your marketing initiatives is just that, it’s independent. There is no single campaign that is right for every business and having an objective evaluation of where and how to spend money is critical to making the right decision with your hard-earned dollars.
With more options than ever to promote your business it’s also more important than ever to understand the choices and which can achieve the highest ROI. Most business owners however are too busy running their operation and understandably, don’t have the time to really consider and understand what makes the most sense. This leaves you exposed to high pressure sales people who want you to buy their product or service (that Chevy!) regardless of if it really makes the most sense.
If you are interested in talking about your past, present and future marketing plans, let's connect!
I've been called a storyteller, and my journalism degree from the University of St. Thomas is something that I enjoy leaning on to tell a story in print every now and again. I guess this is where and why I keep my pencil sharp.